The Beginning of Miami Beach Brokers
In April of 2017, I came to need an LLC that would operate, initially, as a non-REALTOR® organization for friends & family who had a Florida real estate license but did not want to join a Realtor® Association. At the time I was deeply entrenched in processing short-sales with my first corporate creation, Metro International Investments which was originally solely intended to be a commercial real estate brokerage, but as life would turn out the brokerage would process several hundred residential real estate transactions right up to the date of this article.
I called my attorney over at Spiegel & Utrera P.A. in Miami, Florida. She nearly fell out of her chair (so she said) when she searched for the name Miami Beach Brokers LLC and found it had never been previously incorporated. I was in luck!
For the next 2+ years, I dabbled in having a logo made for it but I never got anything off the ground as I was deeply entrenched in the business at hand in my primary real estate brokerage company. Then, as a result of an entirely different business concern, I made a new friend who offered to develop a concept for me.
A New Beginning
In the latter half of 2018, the Short-Sale business began to tank as the economy began to soar. Needing to adapt, I decided to move to the retail residential real estate brokerage model and under the Metro International Investments banner, I had contracted a couple of lead-generation providers. I soon began to get very busy and in a few months saw a 4-5x return on my monthly investment in lead-generation.
However, I received feedback from both unsolicited prospective customers AND some customer referrals; they told me they thought they were “too small” for me, mainly because the name Metro International Investments has given them the impression that my brokerage only handles large accounts/big-money. That is absolutely ridiculous since I would rather close 100-200K deals every month than struggle, sometimes for years with commercial accounts that go nowhere. So I made the decision to separate the Commercial Real Estate Brokerage (Metro International Investments) from what will now become the Residential Real Estate Brokerage (Miami Beach Brokers) and quickly began creating all the necessary social media accounts I would need in order to create a substantial presence for the new brokerage on the Internet.
While I was building out the online framework for the new brokerage, I contracted the extremely talented, Emmy Award-Winning Artist & Branding Specialist whom I previously mentioned I had met working on another endeavor, to create a brand for my new company, Miami Beach Brokers. These are the initial graphics that have been created, the black and white image (below) is what was submitted to the United States Trademark Office by my attorney.
There is a great deal that can be done with this graphic due to the number of individual elements that compose it and the Miami-themed color array such as it exists (pinks, light blues/teals, greens, orange, etc.)
Here is a grayscale option that was presented by the designer. The line under the word Brokers was removed from the official logo (above) because, per the attorney, “it did nothing…” for the logo and we did not want the line to be perceived as a critical element of the logo.
Of course, the logo we will be using most often will feature color(s) typically associated with Miami, the Flamingo, Art Deco, and occasionally colors associated with iconic Miami institutions such as sports teams like Miami Dolphins, the Miami Heat, the Florida Marlins.
And these (below) are just a few of the thumbnails my designer has provided me thus far illustrating some of the design flexibility the elements she created and colors she selected provide to the business’s creative pool and overall potential in future materials.
I looked back on this article after initially publishing it a few days ago and thought that it was incomplete without a mention of the forthcoming business cards and how a logo & branding are foundational to one of the most common and frequently distributed forms of marketing, the Business Card.
I am very excited about my new brokerage and it’s potential. More artwork and elements will be shared as we complete the social media and web presence of the new real estate brokerage.
Update: July 2020: I chose Real Geeks as the Web & CRM solution for Miami Beach Brokers, and purchased the domain MiamiBeachBrokers.com for $3500.00. The new site is located at http://miamibeachbrokers.com and all other domains including BeachBrokers.Miami, MiamiBeachBrokers.net, MiamiBeachBrokers.org, and others have or will be redirected to that primary domain. Furthermore, the website is being customized by a professional team specializing in the Real Geeks Platform. I am eager to see the finished product delivered in late Summer.
About Christopher Lazaro
Christopher Lazaro is a Florida Licensed Real Estate Broker operating out of Southeast Florida in North Miami Beach, Miami-Dade County. Christopher transacts in both residential and commercial real estate serving customers across all viable income strata. Christopher holds an MBA in Global Management and is the qualifying broker for Miami Beach Brokers and Metro International Investments, both Florida Registered Real Estate Companies. Christopher can be contacted at 1-800-798-9192 ext. 333 or via any of his social media or web presences, https://REBroker.Miami/contacts
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